Ever increasing in size and availability and filled with stores
specializing in everything from shoes and clothing to baseball cards and cell
phones, the shopping mall has become a staple of the American landscape. When starting this project I had
planned to seek out the different groups of people that call the mall
home. I was seeking out the bands
of teenagers that linger in the food court or arcade with nothing better to do
or the tired shopping companions abandoned in the various seating areas too tired
to continue. What I wasn’t
expecting to find was that the mall is largely filled with those too young to
even be there on their own.
Small children dragged along by their parents can be found
in all corners of the mall. We can
find them pretty much everywhere strapped into strollers or kept close by the
clutch of a hand. They’re in the
food courts and department stores, the corridors and seating areas. Their frequency throughout the mall is
a nod to how young we begin acclimatizing our youth to cultural norms. And, it’s interesting that this is not
the first generation that will be part of mall culture for their entire lives
but just one of many.
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